Apple Newsroom

  1. Wackadoo! Join Bluey for the ultimate playdate on Apple Arcade starting May 21

    Apple Arcade adds an exclusive Bluey playdate across five hit games, in addition to adding four new titles.

  2. End-to-end encrypted RCS messaging begins rolling out today in beta

    Apple and Google collaborate with the GSMA to roll out end-to-end encrypted RCS messaging in beta, enhancing cross-platform communication security.

  3. How filmmakers are redefining the art form with MAMI Select: Filmed on iPhone

    Emerging filmmakers in the MAMI Select: Filmed on iPhone program use iPhone 17 Pro Max to redefine cinematic language and storytelling.

  4. AI meets accessibility in this year’s Swift Student Challenge

    Meet four Swift Student Challenge winners who are creating innovative apps that leverage AI and focus on accessibility.

  5. Apple Manufacturing Academy accelerates AI use in U.S. supply chains

    Apple’s Manufacturing Academy hosted its inaugural Spring Forum, bringing together U.S. manufacturers to accelerate the use of AI in supply chains.

  6. Apple introduces a new Pride Collection

    The new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper celebrate LGBTQ+ communities during Pride Month and beyond.

  7. Apple reports second quarter results

    Apple today announced financial results for its fiscal 2026 second quarter ended March 28, 2026.

  8. Formula 1® returns to the U.S. this weekend, streaming live on Apple TV

    Formula 1® returns to the U.S. this weekend with the Miami Grand Prix, streaming exclusively on Apple TV with every session available live.

  9. Tim Cook to become Apple Executive Chairman John Ternus to become Apple CEO

    Apple announced Tim Cook will become executive chairman of Apple’s board of directors and John Ternus will become Apple’s next CEO.

  10. Johny Srouji named Apple’s Chief Hardware Officer

    Apple today announced that, effective immediately, Apple executive Johny Srouji will become chief hardware officer.

  11. Apple accelerates progress with highest-ever recycled material in its products

    Apple today announced that a record 30 percent of material across all of its products shipped in 2025 came from recycled content.

  12. Apple Arcade brings endless family fun with Nick Jr. Replay! on May 7

    This May, Apple Arcade is rolling out the red carpet for some of the world’s most iconic and celebrated characters in its family-friendly lineup of fun games.

  13. Apple adds new partners to its American Manufacturing Program

    Apple announced new members of its American Manufacturing Program, expanding the company’s commitment to bring more advanced manufacturing to the U.S.

  14. Introducing Apple Business — a new all-in-one platform for businesses of all sizes

    Apple today announced Apple Business, a new all-in-one platform that allows companies to manage devices and reach more customers.

  15. Apple’s Worldwide Developers Conference returns the week of June 8

    Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12.

  16. Apple introduces AirPods Max 2

    Apple announced AirPods Max 2, bringing even better ANC, elevated sound quality, and intelligent features to the iconic over-ear design.

  17. Apple hosts 50th anniversary celebrations around the world

    Apple commemorated its 50th anniversary with celebrations around the world, featuring artists like Alicia Keys and Paul McCartney.

  18. Apple to celebrate 50 years of thinking different

    Apple today announced it will mark its 50th anniversary, celebrating five decades of thinking different and the innovations that helped shape the world.

  19. “Friday Night Baseball” returns to Apple TV on March 27 for its fifth season

    “Friday Night Baseball” — a weekly MLB doubleheader on Apple TV — returns for its fifth season on March 27.

  20. Apple Arcade adds DREDGE+ and Unpacking+ to its catalog in April

    Apple Arcade adds award-winning games DREDGE+ and Unpacking+ to its catalog in April, plus a Star Wars update to Disney SpellStruck.